25 FOR 2025 ARTISTS TO WATCH

Artist Bio

Nali, a 22-year-old singer from Brooklyn, New York, lets her music speak volumes, pouring her heart, soul, and life experiences into every song. With a unique blend of lo-fi R&B, jazz influenced, & hip-hop beats, Nali crafts deeply personal lyrics that resonate with her growing fanbase. Her music is a reflection of her life—raw, authentic, and full of emotion. Nali’s musical journey began during the pandemic, like proms, planned trips and graduations everything was canceled.. She turned to songwriting to fill her time with an old hobby.  What started as a personal outlet quickly gained attention online, as her self-recorded tracks gained traction on social media platforms and streaming services. Songs like “4 U,” “Damn,” and her collaboration with Zahir, “Swan Song,” quickly became fan favorites. Nali was born and raised in East Flatbush, Brooklyn, in a Jamaican-Puerto RICAN American family that reflected the Caribbean culture of her neighborhood. While she dabbled in piano and recorded her first song as a teenager, it wasn’t until she turned 18 that Nali truly rediscovered her passion for music. At 19, Nali wrote and recorded “POV” a hazy, atmospheric track that gained organic traction through social media. This unexpected success on platforms like SoundCloud marked the beginning of her music career, even before she was active on Instagram or TikTok. Rj, known @IBreatheMusicDaily for discovering rising R&B talent, shared an unofficial version of Nali's track "4U" on TikTok. The post quickly went viral, with friends and family notifying Nali of its sudden popularity. Four months later, she officially released the highly anticipated track, which became her debut single and earned a spot on 2024 Spotify Fresh Finds R&B of the Year Playlist.

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