Secretly Group is hiring a Manager, Social Media & Creator Marketing, a newly created role reporting to the Senior Director of Digital Marketing. This position will lead social strategy, fan engagement, and creator collaborations across US-based projects, while also providing consultative support for international projects within the Americas. A core focus of this role is crafting and executing strategic social media plans that seamlessly integrate with broader marketing initiatives. This includes overseeing the label’s social presence, guiding artist teams in optimizing their social strategies, and collaborating with third-party social consultancies and influencer agencies to maximize campaign reach and effectiveness. The ideal candidate will thrive in a highly collaborative environment, working closely with their international counterpart, the creative team, ad team, and marketing department to ensure a cohesive digital strategy. Additionally, this role will oversee and mentor two Social Media Coordinators, ensuring seamless execution across all label social channels.

Responsibilities:

• Develop and execute innovative social media plans for Secretly Group’s US-based projects, ensuring best practices across platforms.
• Provide consultative guidance to the International Marketing Manager on social media strategy for international projects in the Americas.
• Oversee third-party social consultancies and influencer agencies to expand reach, drive engagement, and optimize creator marketing campaigns.
• Manage and mentor two Social Media Coordinators, ensuring high-quality, on brand content across label and artist channels.
• Maintain strong relationships with key social media platforms, ensuring Secretly Group and its artists are well-positioned for new opportunities and emerging trends.
• Lead the development of platform-specific strategies, ensuring social content aligns with broader marketing goals.
• Work closely with artist teams to optimize their social presence and maximize fan engagement.
• Oversee the label’s social content calendar, ensuring alignment with release campaigns, catalog milestones, and marketing priorities.
• Collaborate with the creative team to develop compelling content tailored to each platform.
• Work alongside the ad team to ensure paid media strategies complement organic social initiatives.
• Monitor fan engagement trends and audience insights, translating them into actionable marketing strategies.
• Oversee the execution of in-house artist accounts across Secretly’s roster, ensuring they are strategically aligned with artist campaigns and audience engagement efforts.
• Use analytics tools to measure performance, inform strategy, and refine best practices.

The Ideal Candidate Demonstrates:

• 3+ years of experience in social media, digital marketing, or creator marketing at a record label, distributor, artist management company, DSP, or marketing agency.  
• A deep knowledge of creator communities within music and across broader digital culture, understanding how they influence engagement, trends, and audience growth.
• Fluency in key platforms like Instagram, TikTok, and YouTube
• Experience working with third-party social consultancies and influencer agencies.
• A self-starter mentality, with strong project management skills and the ability to handle multiple priorities under tight deadlines.
• A sharp eye for visual aesthetics and content that resonates across different platforms.
• A strong understanding of short-from trends and how to apply them to larger marketing goals.
• A data-driven mindset, using analytics to inform decisions and optimize strategies.
• Strong collaboration and communication skills, with a proven ability to work cross functionally with creative, ad, and marketing teams.
• A passion for Secretly Group’s labels and artists, with a deep understanding of their audiences and creative vision.

Hundred Days Digital is one of the premiere influencer marketing & content development agencies in the music business. Some of the artists that we have run campaigns for include Billie Eilish, Ed Sheeran, Coldplay, SZA & Charli XCX.

We specialize in pairing artists and songs with the right creator communities across TikTok, Instagram Reels and YouTube Shorts. We are looking for a Los Angeles or west coast based Creator Research Manager (Full-Time) to join our quickly growing team. The ideal candidate for these roles will be disciplined / focused, highly productive & chronically online. You should have an understanding of music marketing, internet culture and how the two intersect.

- Identify new creators and creator niches on TikTok, Instagram Reels & YouTube Shorts to work with for our influencer campaigns

- Negotiate rates for influencer marketing promotions

- Add new creator information into our internal creator database

DEL Records, Inc. is on the lookout for a dynamic Social Media Manager to elevate our Social Media team! If you're passionate about music, events, and digital storytelling, we want you on board. Join us and play a pivotal role in connecting fans with their favorite artists and events. 

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Responsibilities: 

• Develop and implement innovative content and marketing campaigns for our weekly releases & events, ensuring they resonate with our target audience. 
• Forge and maintain relationships with social media influencers across platforms such as Instagram, TikTok, Twitter, and Facebook to amplify our reach. 
• Efficiently schedule and manage content across all social media channels, keeping our audience engaged and informed. 
• Analyze key market information and compile data to provide insights to other departments, driving strategic decisions. 
• Identify opportunities for improvement and implement strategies to increase stories, streams & event attendance and fan engagement across different markets. 

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Qualifications: 

• Proven experience in social media marketing or related fields, with a strong portfolio showcasing your ability to drive engagement and growth. 
• Proficiency in Google Workspace (Sheets, Docs), PowerPoint, Asana, and Adobe Creative Suite or comparable design tools. 
• Experience with Facebook Ads Manager and a knack for creating impactful advertising campaigns. 
• Strong analytical and critical thinking skills, with the ability to interpret data and make informed decisions. 
• Excellent communication and presentation skills, fluent in both English and Spanish, to effectively engage with our diverse audience and stakeholders. 
• Team player with a collaborative spirit, ready to work alongside our talented team to achieve our shared goals. 

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Join DEL Records, Inc. and be part of a vibrant team dedicated to bringing the best of music and entertainment to fans worldwide. Apply now and let's make some noise together! This role is IN OFFICE and NOT REMOTE!