Hundred Days Records is looking for an experienced & digitally native product manager and marketer to join our quickly growing team. Candidates should have experience overseeing successful artist marketing campaigns in the digital landscape. The role encompasses product management responsibilities including product builds, asset collection and driving the day to day operation for several artists on our roster. Qualified candidates should also have a track record of conceptualizing and executing viral content from artists social accounts, directly running (not outsourcing) successful influencer campaigns across multiple creator niches and building artist & fan community strategies (fan pages, discord, fan engagement activations, etc). We are looking for a dynamic, proactive and focused executor who has the ability to be both a strong operator and a creative thinker.

Who We Are

GoodTalk is a full-service entertainment company. We’re committed to giving artists the platforms that can take them to the top. We specialize in artist development, content creation, and digital marketing. Our primary mission is to create original content for artists in the most elevated and authentic ways. GoodTalk is a place where authenticity is everything.

What You’ll Do

Overall, as the Lead Project Manager at GoodTalk, you will have key responsibilities related to marketing strategy development and execution, project management, team management, and reporting to internal teams and partners.

Develop and execute full marketing plans and campaigns for single, video and album launches

Coordinate all facets of the label group to maintain focus and progress in relation to specific artist’s projects

Work in conjunction with artists, managers, and marketing team to create, maintain, and evolve artist brands

Leading cross functional teams

Seek out and maintain the knowledge of each artist and their management team’s processes, goals, and overall efforts in order to maintain a cohesive and effective working relationship

Generate timelines of project needs and key dates/deadlines with all departments and oversee the timely delivery of those needs

Create and coordinate special events in conjunction with album releases, specific tour dates, and other key moments

Serve as key liaison for artist management and label

Brainstorm and produce big marketing ideas, identify the best idea options, and execute

Coordinate with external partners to ideate and execute marketing campaigns to support artists and projects

Manage a high volume of communication - phone calls, emails and meetings

Design and oversee advertising campaigns

Manage quarterly budgets

Lead and set project planning meetings

Communicate the status of artists projects routinely with label executives and staff

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Who You Are

You’re a passionate music fan with at least 2 years of progressive marketing experience in the music industry

Self-starter who adapts quickly to change and can work in a fast-paced, entrepreneurial environment.

An excellent communicator and enthusiastic collaborator who works well with team members, external partners, and senior management

Creative thinker with a demonstrated ability to apply ideas strategically while working to a set budget and timeline.

Proficient with major social media platforms including TikTok, Instagram, Twitter, Triller, Reddit and Snapchat.

Understanding of the DSP landscape and associated strategy and new tech platforms such as Twitch and Discord.

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GoodTalk is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

Position Summary: Secretly Group is hiring a Manager, Social Media & Creator Marketing, a newly created role reporting to the Senior Director of Digital Marketing. This position will lead social strategy, fan engagement, and creator collaborations across US-based projects, while also providing consultative support for international projects within the Americas. A core focus of this role is crafting and executing strategic social media plans that seamlessly integrate with broader marketing initiatives. This includes overseeing the label’s social presence, guiding artist teams in optimizing their social strategies, and collaborating with third-party social consultancies and influencer agencies to maximize campaign reach and effectiveness. The ideal candidate will thrive in a highly collaborative environment, working closely with their international counterpart, the creative team, ad team, and marketing department to ensure a cohesive digital strategy. Additionally, this role will oversee and mentor two Social Media Coordinators, ensuring seamless execution across all label social channels.

Responsibilities:

• Develop and execute innovative social media plans for Secretly Group’s US-based projects, ensuring best practices across platforms.
• Provide consultative guidance to the International Marketing Manager on social media strategy for international projects in the Americas.
• Oversee third-party social consultancies and influencer agencies to expand reach, drive engagement, and optimize creator marketing campaigns.
• Manage and mentor two Social Media Coordinators, ensuring high-quality, on brand content across label and artist channels.
• Maintain strong relationships with key social media platforms, ensuring Secretly Group and its artists are well-positioned for new opportunities and emerging trends.
• Lead the development of platform-specific strategies, ensuring social content aligns with broader marketing goals.
• Work closely with artist teams to optimize their social presence and maximize fan engagement.
• Oversee the label’s social content calendar, ensuring alignment with release campaigns, catalog milestones, and marketing priorities.
• Collaborate with the creative team to develop compelling content tailored to each platform.
• Work alongside the ad team to ensure paid media strategies complement organic social initiatives.
• Monitor fan engagement trends and audience insights, translating them into actionable marketing strategies.
• Oversee the execution of in-house artist accounts across Secretly’s roster, ensuring they are strategically aligned with artist campaigns and audience engagement efforts.
• Use analytics tools to measure performance, inform strategy, and refine best practices.

The Ideal Candidate Demonstrates:

• 3+ years of experience in social media, digital marketing, or creator marketing at a record label, distributor, artist management company, DSP, or marketing agency.  
• A deep knowledge of creator communities within music and across broader digital culture, understanding how they influence engagement, trends, and audience growth.
• Fluency in key platforms like Instagram, TikTok, and YouTube
• Experience working with third-party social consultancies and influencer agencies.
• A self-starter mentality, with strong project management skills and the ability to handle multiple priorities under tight deadlines.
• A sharp eye for visual aesthetics and content that resonates across different platforms.
• A strong understanding of short-from trends and how to apply them to larger marketing goals.
• A data-driven mindset, using analytics to inform decisions and optimize strategies.
• Strong collaboration and communication skills, with a proven ability to work cross functionally with creative, ad, and marketing teams.
• A passion for Secretly Group’s labels and artists, with a deep understanding of their audiences and creative vision.

NYC & LA Salary Range: $65,000 - $75,000