Who We Are

GoodTalk is a full-service entertainment company. We’re committed to giving artists the platforms that can take them to the top. We specialize in artist development, content creation, and digital marketing. Our primary mission is to create original content for artists in the most elevated and authentic ways. GoodTalk is a place where authenticity is everything.

What You’ll Do

Overall, as the Lead Project Manager at GoodTalk, you will have key responsibilities related to marketing strategy development and execution, project management, team management, and reporting to internal teams and partners.

Develop and execute full marketing plans and campaigns for single, video and album launches

Coordinate all facets of the label group to maintain focus and progress in relation to specific artist’s projects

Work in conjunction with artists, managers, and marketing team to create, maintain, and evolve artist brands

Leading cross functional teams

Seek out and maintain the knowledge of each artist and their management team’s processes, goals, and overall efforts in order to maintain a cohesive and effective working relationship

Generate timelines of project needs and key dates/deadlines with all departments and oversee the timely delivery of those needs

Create and coordinate special events in conjunction with album releases, specific tour dates, and other key moments

Serve as key liaison for artist management and label

Brainstorm and produce big marketing ideas, identify the best idea options, and execute

Coordinate with external partners to ideate and execute marketing campaigns to support artists and projects

Manage a high volume of communication - phone calls, emails and meetings

Design and oversee advertising campaigns

Manage quarterly budgets

Lead and set project planning meetings

Communicate the status of artists projects routinely with label executives and staff

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Who You Are

You’re a passionate music fan with at least 2 years of progressive marketing experience in the music industry

Self-starter who adapts quickly to change and can work in a fast-paced, entrepreneurial environment.

An excellent communicator and enthusiastic collaborator who works well with team members, external partners, and senior management

Creative thinker with a demonstrated ability to apply ideas strategically while working to a set budget and timeline.

Proficient with major social media platforms including TikTok, Instagram, Twitter, Triller, Reddit and Snapchat.

Understanding of the DSP landscape and associated strategy and new tech platforms such as Twitch and Discord.

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GoodTalk is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

Senior Digital Advertising Strategist

As the Senior Digital Advertising Strategist, you will lead digital media buying efforts across the US and international markets. In this role you will develop and implement paid media strategies and manage digital advertising campaigns on various platforms while optimizing performance in real-time. Your responsibilities will also include: overseeing accounts, all digital advertising systems, and key relationships; managing the digital advertising team; while collaborating closely with the internal Rareform team to effectively target audiences, enhance ad creative effectiveness, and deliver measurable outcomes.

What You Will Do:

• Design and implement dynamic advertising strategies for album campaigns, CRM strategies, tour marketing campaigns, and D2C strategies with the ability to scale virality through fast implementation.
• Analyze industry trends, audience insights, new technologies, and performance marketing best practices to recognize opportunities and meet goals.
• Monitor and assess key campaign performance metrics, including click-through rates and ROI, while providing insights and recommendations to clients.
• Utilize A/B testing to enhance performance and optimize campaign components.
• Collaborate with the wider digital and marketing teams for strategic planning and execution while working closely with management teams, artists, labels, and creative teams.
• Reconcile budgets with the business management team on a monthly basis.

Who You Are:

• Demonstrate expertise in digital media buying as it pertains to the music industry.
• Expert-level campaign management and execution on Meta, Instagram, TikTok, Google Ads, and YouTube with a quick ability to adapt to new tools and technologies.
• Comprehensive understanding of attribution models, conversion tracking, and digital advertising best practices with a strong analytical mindset to evaluate performance metrics and recommend optimizations.
• Exceptional project management skills to ensure campaign delivery is timely and within budget.
• Experience working alongside cross-functional teams in a remote setting.
• Genuine enthusiasm for the music industry and the ability to identify and connect with target audiences for artists and releases.
• Proactive in keeping up with digital advertising trends and applying creative strategies.
• Ability to thrive in fast-paced environments, adapting to shifting priorities and strategies.
• Creative problem solver who provides fresh ideas and innovative solutions to challenges.

What You Offer:

• 3-5+ years experience working in a boutique or small business handling digital advertising campaigns.
• An understanding of the music industry and album release timelines/ marketing plans.  
• Strong organizational and time management skills, capable of balancing multiple projects concurrently.
• Extremely detail-oriented, with an eye for quality and a commitment to generating error-free work.
• Excellent verbal and written communication skills.
• Takes direction well and is not afraid to ask questions but is self-motivated with the ability to manage their own workload.

Nice To Haves:

• Comfortable with Google Suite (Google Docs, Google Sheets, etc) and experience with project management platforms such as Trello.
• Ability to analyze streaming and audience data and synthesize actionable insights that influence decisions for advertising strategy for album release and marketing campaigns.
• Familiarity with digital music platforms and services (YouTube, Spotify, Apple, Pandora, Amazon Music, etc.)

Position Summary: Secretly Group is hiring a Manager, Social Media & Creator Marketing, a newly created role reporting to the Senior Director of Digital Marketing. This position will lead social strategy, fan engagement, and creator collaborations across US-based projects, while also providing consultative support for international projects within the Americas. A core focus of this role is crafting and executing strategic social media plans that seamlessly integrate with broader marketing initiatives. This includes overseeing the label’s social presence, guiding artist teams in optimizing their social strategies, and collaborating with third-party social consultancies and influencer agencies to maximize campaign reach and effectiveness. The ideal candidate will thrive in a highly collaborative environment, working closely with their international counterpart, the creative team, ad team, and marketing department to ensure a cohesive digital strategy. Additionally, this role will oversee and mentor two Social Media Coordinators, ensuring seamless execution across all label social channels.

Responsibilities:

• Develop and execute innovative social media plans for Secretly Group’s US-based projects, ensuring best practices across platforms.
• Provide consultative guidance to the International Marketing Manager on social media strategy for international projects in the Americas.
• Oversee third-party social consultancies and influencer agencies to expand reach, drive engagement, and optimize creator marketing campaigns.
• Manage and mentor two Social Media Coordinators, ensuring high-quality, on brand content across label and artist channels.
• Maintain strong relationships with key social media platforms, ensuring Secretly Group and its artists are well-positioned for new opportunities and emerging trends.
• Lead the development of platform-specific strategies, ensuring social content aligns with broader marketing goals.
• Work closely with artist teams to optimize their social presence and maximize fan engagement.
• Oversee the label’s social content calendar, ensuring alignment with release campaigns, catalog milestones, and marketing priorities.
• Collaborate with the creative team to develop compelling content tailored to each platform.
• Work alongside the ad team to ensure paid media strategies complement organic social initiatives.
• Monitor fan engagement trends and audience insights, translating them into actionable marketing strategies.
• Oversee the execution of in-house artist accounts across Secretly’s roster, ensuring they are strategically aligned with artist campaigns and audience engagement efforts.
• Use analytics tools to measure performance, inform strategy, and refine best practices.

The Ideal Candidate Demonstrates:

• 3+ years of experience in social media, digital marketing, or creator marketing at a record label, distributor, artist management company, DSP, or marketing agency.  
• A deep knowledge of creator communities within music and across broader digital culture, understanding how they influence engagement, trends, and audience growth.
• Fluency in key platforms like Instagram, TikTok, and YouTube
• Experience working with third-party social consultancies and influencer agencies.
• A self-starter mentality, with strong project management skills and the ability to handle multiple priorities under tight deadlines.
• A sharp eye for visual aesthetics and content that resonates across different platforms.
• A strong understanding of short-from trends and how to apply them to larger marketing goals.
• A data-driven mindset, using analytics to inform decisions and optimize strategies.
• Strong collaboration and communication skills, with a proven ability to work cross functionally with creative, ad, and marketing teams.
• A passion for Secretly Group’s labels and artists, with a deep understanding of their audiences and creative vision.

NYC & LA Salary Range: $65,000 - $75,000