25 FOR 2025 ARTISTS TO WATCH

Artist Bio

When you listen to iyla, you won’t just hear a boundary-breaking artist; you’ll hear a charismatic and confident woman at the height of her power. Emerging out of the San Fernando Valley, the Irish and Italian songstress officially introduced herself on 2018’s War + Raindrops EP—highlighted by “Juice” and “Flowers.” She maintained her momentum with the OTHER WAYS TO VENT EP in 2020. “Strings” popped off with 37 million-plus Spotify streams, while “CASH RULES” teamed her with none other than Method Man. 2023 saw her level up again via the APPETITE FOR DISASTER EP, spawning “Impala” [feat. Symba] and “Lost Me” [feat. Benny The Butcher]. She incited the applause of The FADER, V Magazine, NYLON, UPROXX, MTV, Vogue, The Washington Post, and Complex who pegged her among “20 R&B Artists to Watch in 2023. ”Hitting the road, Demi Lovato tapped her as an opener. Meanwhile, she packed houses on her first-ever North American headline tour, selling out Los Angeles, San Francisco, New York, Chicago, Atlanta and Toronto. Along the way, iyla gained strength and self-assurance from one of the hardest seasons of her life, and she flips those traits into her music. She delivers her fluid and fiery signature hybrid of R&B, pop, and hip-hop with even more aplomb. Plus, she serves even more panache, poise, and passion. And...she gives even less of a fuck what anybody thinks. She went through a lot to get to her full-length debut but she was able to transform this pain into art with the potential to uplift.

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